Hip to be square: New eco-bottles for Coke

I haven't posted anything in a while now (busy with a couple of writing gigs, job interviews, the likes) but here I am. And to restart the posting, I found this very interesting concept of a new soft drink bottle that's way more eco-friendly than what we're used to.

Designed by Andrew Seunghyun Kim, the bottle sports some very attractive features. As an engineer, I particularly love the fact that, being square, you can put more of them in the same space, optimizing transportation costs. Also, they are vertically stackable, and can collapse to a third of their original size. 

Here's a couple more images:

The full article can be read at DesignersCouch, where there are more images at a higher resolution. I think this is the way to go - it ads an element of cool design to something that's absolutely common nowadays, and it becomes more environmentally friendly. Plus, there are the added logistics advantages. For the brand, it is a win-win-win situation.